课程编号：92005  

课程英文名称： Practical College English for Specific Purposes  

学时数：36学分数：2  

适用层次和专业：本科层次非英语普通专业二年级第二学期考核方式：考试    

   

一、课程的性质和目的    

《大学实用行业英语》是以英语语言知识与应用技能、学习策略和跨文化交际为主要内容，以外语教学理论为指导，并集多种教学模式和教学手段为一体的教学体系。其教学目的是培养学生具有一定的行业英语基础知识和较强的英语综合应用能力，使他们能用英语有效地进行口头和书面的行业信息交流，同时增强自主学习能力和综合文化素养，以适应今后工作、进一步学习和进行国际交流的需要。    

《大学实用行业英语》是大学英语教学的第四阶段，期末时，学生在读、写、译等方面应能够达到职场语境下英语熟练应用。    

二、课程教学内容及各章节学时分配    

   

Book Four  

Unit 1Marketing（4学时）    

Part A Marketing Basics    

Part BSWOT analysis—the First Step of Success in Marketing  

Part CHappy Clients Bring More Business  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*You are supposed to discuss the SWOT Analysis of Starbucks in groups of four by answering the following two questions on page16.    

3) Mini-Project  

*After you have learned SWOT Analysis and the case of Starbucks, search information of any company that you are interested in, and analyze what are the strengths, weaknesses, opportunities and threats.    

   

Unit 2Chain Operation（4学时）    

Part A Operation of Chain Stores    

Part BFranchising  

Part CCase Study—Stein Mart  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*You are supposed to make an oral presentation according to the chart on page 34.    

3) Mini-Project  

*You are required to make a research of the famous supermarket, Carrefour, about its development and management formula in China, and then finish the task with a research report.    

Unit 3International Trade（4学时）    

Part A An Introduction to International Trade    

Part BGains from Trade  

Part CExporting—An Overview  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*You are required to discuss with your classmates the following questions:  

a.Why do nations trade?  

b.What are the advantages of international trade?  

c.What are the disadvantages of international trade?    

3) Mini-Project  

*Exported from China, batteries called “White Elephant” were very popular in Southeast Asia, but in the United States no one was interested in the goods. The sales manager of the company felt it was very strange. He assumed it was because of the quality of the battery or the price of the battery, so he asked his staff to investigate. Suppose you are the one to investigate, offer the sales manager with a report.    

Unit 4Logistics（4学时）    

Part A Overview of Logistics    

Part BComponents of a Logistics System  

Part CHow Does Third-party Logistics Work?  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*Find an example of a product you have recently purchased. Identify the logistics tasks that would have to take place in order for the product to be available for you have the ability to purchase it. Tell the class about it.    

3) Mini-Project  

*Work in groups and compare S.F. Express in China with UPS in the US. Write and hand in a report about their similarities and differences and try to find out their key success factors.    

Unit 5E-commerce（4学时）    

Part A Introduction to E-commerce    

Part BMobile Commerce  

Part CAmazon Case Study  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*Prepare and deliver a mono-speech according to the questions on page091.    

3) Mini-Project  

*In August, 2012, the “Price War” between two e-commerce giants—360buy.com and Suning.com—has aroused broad attention. Work in groups of four or five, and investigate into these two companies and write a report correspondingly.    

Unit 6Advertising（4学时）    

Part A Introduction to Advertising    

Part BTypes of Advertising  

Part CBrand Loyalty Case Study—Coca-Cola Can Change Up  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*You are supposed to discuss the questions on page113.    

3) Mini-Project  

*Create a 30-second television ad. First identify a product for your ad. It can be a real or imaginary product. Next create a slogan. Then write the script –remember to keep it short and include a picture..    

Unit 7Financial Accounting（4学时）    

Part A Introduction to Accounting    

Part BCash Flow  

Part CInternal Control  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*Try to find a restaurant which is welcomed by the customers and find out the cause of its success.    

3) Mini-Project  

*Carry out a survey on budget for college students in a group of 4-5 members and write a report about it. For more details you may refer to page 131 of the students’ book.    

Unit 8Hospitality and Tourism（4学时）    

Part A The Changing Hospitality Industry    

Part BEcotourism  

Part CGreen Hotels Cater to Increasing Numbers of Eco-conscious Travelres  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*Discuss with you deskmates the questions on page 146.    

3) Mini-Project  

*After learning the hospitality and the effect of environmental consciousness and e-commerce on hospitality industry, analyze the future trends of hospitality with your teammates with the help of additional information from the websites in the section of Surfing the Internet.    

Unit 9Laws and Ethics（4学时）    

Part A International Commercial Law    

Part BAnti-piracy Measures  

Part CManaging the Challenges of the Protection of Intellectual Property Rights  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*Discuss with your partner the questions on page 163 of the students’ book.    

3) Mini-Project  

*Works in groups of four to five to discuss the rampant practice of pirated software in China and write an essay about the pirated software in China.    

Unit 10Applications of Information Technology（4学时）    

Part A Security and Privacy Challenges in Cloud Computing Environment    

Part BSocial Network--Facebook  

Part CThe Smartphone Information Revolution  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*Discuss with your partners the questions on page 184 of students’ book.    

3) Mini-Project  

*Many surveys have pointed out that the growth in the smartphone usage has skyrocketed on college campuses. What is the popularity of the smartphone in your university? Does owning a smartphone change our life on campus? Work in groups of four or five to investigate into the popularity of the smartphone on campus. Write a report based on the results of your investigation.    

Unit 11Human Resources（4学时）    

Part A Functions of Human Resources Management    

Part BExternal vs Internal Recruitment  

Part CCase Study—Cabinet Manufacturer Improves Efficiency with Automated Workforce Management  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*Talk in groups about the questions on page 202 of the students’ book.    

3) Mini-Project  

*You are supposed to write a description of the changes in HRM(Human Resources Management)in China.    

Unit 12Public Relations Basics（4学时）    

Part A Public Relations Basics    

Part BLearning to Use PR Functions    

Part CThe Past and Present of Public Relations  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*Suppose your school calls on all the students to write newsletters to the school newspaper. Discuss in a group what event you would write about your class to make your class known to the whole school.    

3) Mini-Project  

*You are supposed to write a letter to the president of your school about how to get along with internal publics and external publics.    

Unit 13Organizational Culture（4学时）    

Part A Organizational Culture    

Part BCulture: Your Environment for People at Work  

Part CMeasuring Organizational Culture  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*Discuss with your partner the questions on page 246 of the students’ book.    

3) Mini-Project  

*You are supposed to work in groups of four or five, and investigate into the situation detailed on page 246 and write a report based on the points on page 247 of the students’ book.    

Unit 14Setting up Your Own Business（4学时）    

Part A Thinking of Starting a Small Business    

Part BThe Simple Rules for a Successful Start-up  

Part CTips to Get Rich Young  

知识点：    

1) Language Points (key words, phrases and difficult sentences)  

2) Oral Practice  

*Have you got what it takes to run your own business? Do the questionnaire on pages 266-268 and discuss your answer with a partner.    

3) Mini-Project  

*Work in small groups. Suppose you have decided to set up your own business together. Discuss the business plan questions on pages269-270 of the students’ book.    

   

三、课程基本要求    

《大学实用行业英语》是大学英语教学的第四阶段，是大学英语课程教学的提高阶段。通过本课程的学习，学生应该达到下列要求：    

1、词汇要求：掌握3500个英语单词以及由这些词构成的常用词组，对参考词汇表中列出的3000个共核词汇能在口头和书面表达时加以熟练应用。另需掌握500个与行业相关的常见英语词汇。    

2、语法要求：掌握基本的英语语法，并能在职场交际中熟练运用所学的语法知识。    

3、听力要求：能听懂日常生活用语和与未来职业相关的一般性对话或陈述。    

4、口语要求：能就日常话题和与未来职业相关的话题进行有效的交谈。    

5、阅读要求：能读懂一般题材和与未来职业相关的英文资料，理解基本正确。    

6、写作要求：能就一般性话题写命题作文，能模拟套写与未来职业相关的英语应用文，如信函、通知、个人简历等。内容基本完整，表达基本准确，语意连贯，格式恰当。    

7、翻译要求：能借助词典将一般性题材的文字材料和与未来职业相关的业务材料进行汉英互译。译文达意、通顺，格式恰当。    

   

四、本课程与其它有关课程的关系    

《大学实用行业英语》是一门必修基础课，普通类非英语专业学生在经过《21世纪大学英语应用型综合教程》和《21世纪大学英语应用型视听说教程》1-3册的学习，然后与二年级下学期使用本教材。本教材与前期三个学期所使用教材相辅相成，密不可分：    

通过前三册教材的学习，学生已经具备了一定的听、说、读、写、译能力，为《大学实用行业英语》的学习奠定了一定的基础。而通过对《大学实用行业英语》的学习，学生可以进一步提高其英语基本技能，尤其是提高和未来职业相关英语题材的听、说、读、写、译能力的提高。    

   

五、教学方法与手段    

1. 交际教学法、任务型教学法、整体语言教学法等    

2. 多媒体教学、网络教学    

3. 课本内容与课堂语言实践、学习策略内容相结合    

4. 课堂教学与自主学习相结合    

   

六、学时分配表    

总学时：36学时；周学时：2学时；教学周：18周（课堂教学周17周+假期1周）    

注：①课堂教学周17周+假期1周（第五周）；    

②其它单元为学生自主学习内容，教师予以指导和监督；    

③课堂语言实践、学习策略指导内容：大学英语学习指导、学习策略、口语实践活动、英语电影片段赏析、四六级考试应试技巧等。    

   

七、成绩考核方式    

本课程考试采用期末笔试和平时成绩相结合的手段，期末考试形式为笔试，成绩总分为100分，题型以大学英语四六级考试题型为参考，内容涵盖基础知识和能力的测试。期末卷面成绩70%，平时成绩30%（考勤、作业、课堂活动和口语测试，每一项占平时成绩的25%）。    

   

八、推荐教材与教学参考书    

1. 推荐教材：    

姜荷梅主编.《21世纪大学实用行业英语综合教程》学生用书.上海：复旦大学出版社，2014年3月.  

2. 教学参考书：    

姜荷梅主编.《21世纪大学实用行业英语综合教程》教师用书.上海：复旦大学出版社，2014年3月.  

   

   

大纲修订人：外国语学院大学英语第一教研室    

大纲审定人：杨磊    

制订日期：2015年2月